Mostly they are based at state capitals in each zone and cover a particular region. They further both state that RMA can help doctors in regularly updating their knowledge. They have also outlined the roles of RMA in activities such as investigator-initiated clinical research proposals, new product identification, life line extension, and scientific communication.[6] THE KEY OBJECTIVES OF RMA The major objective of the RMA is to develop professional relationships with the health-care community, particularly KOLs, through peer-to-peer contact.[2,4,6] The other key objectives are medico-marketing support for product campaign development, implementation and in helping to shape marketing strategy and direction. The RMA can also facilitate clinical research at the regional level and can review and follow-up post marketing clinical activities.
The RMA can support regional pharmacovigilance unit by imparting training and conducting training of doctors and field force. The RMA can provide quality scientific presentations for internal and external meetings, develop public-private partnerships, gather competitive intelligence and facilitate input for product life cycle plans. The RMA can interact with regulatory agencies and ensure that all regional medical activities and interactions are conducted with due regard to accepted standards of best practice.[2,3,4,5,6,7,8,9] Figure 1 further illustrates various role of regional medical advisor. Figure 1 Role of regional medical advisor KOL identification and management The major roles of RMA is identifying KOLs and building relationships with them and it occupies more time than other activities.
KOLs are those health-care practitioners who are considered experts by their peers within their respective fields for their research, publications, speaking, or influence. KOLs possess a unique credibility as their validity often stems from years of industry experience and medical affiliations. The Anacetrapib RMAs need to develop and enhance relationships with the KOLs http://www.selleckchem.com/products/Sunitinib-Malate-(Sutent).html within the health-care community and act as a medical contact for KOLs and external medical experts.[2,9] KOL management is an essential component for a pharmaceutical company throughout the life-cycle process of a specific drug or product. Physicians often turn to fellow key opinion leading physicians for knowledge and advice on specific drugs when they have to choose from a myriad of drug options for their patients.[2,9] The RMA provide scientific and technical support to KOLs and maintain professional and credible relationships with the KOLs to ensure access to current medical and scientific information on the products and areas of therapeutic interest.